Client
Spartan Coatings
Rich co-founded Spartan Coatings — a concrete-coating franchise with 20 locations. He handed us half the map. We run the ads, work every lead within minutes, and book qualified homeowners straight onto each location's own calendar. He pays $150 per booked appointment. Nothing else.
From the day the ads went live to day 15, 57 qualified homeowner appointments landed across Rich's ten territories — real bookings on each location's own calendar, chased and confirmed by a human, not a form-fill dump in his inbox. We fund the ad spend. We do the follow-up. Rich pays for exactly one thing: a booked appointment.
A single shop can hustle its own leads. A franchise can't. Every territory needs its own ads, its own budget, its own follow-up — and every hour a lead sits untouched, it goes cold. Rich didn't need another dashboard. He needed the whole department, without hiring one.
What fills the calendar in one state dies in another. Each market needs its own creative, budget, and kill-switch.
A homeowner who asks for a quote expects a call in minutes. Nobody's franchisees are sitting by the phone refreshing a lead feed.
His owners are great on the driveway. Cold follow-up, double-dials, and confirmation texts were nobody's job.
Spend over here, bookings over there. Without one system per territory, the losing markets hide inside the winning ones.
No retainer. No setup fee. No ad budget on his card. We put our own money into every territory's ads, work every lead, and only get paid when a qualified homeowner is actually on a location's calendar. If the calendar doesn't fill, we don't eat.
57 appointments × $150 = $8,550. That's everything he paid us for the first 15 days — ads, setters, follow-up, booking, all of it.
At his 60% close rate, 57 appointments turn into about 34 signed jobs. Same math per unit: $150 ÷ 0.60 = ~$250 per sold job.
At Spartan's $3,500 average ticket, ~34 jobs is roughly $119,000 in booked revenue — about a 14× return on what he paid, an acquisition cost near 7% of job value.
Appointment count is from our booking system — first 15 days live, across all ten territories. Close rate and average ticket are Spartan's own pipeline numbers, not ours.
The Spartan deal isn't a special. It's how we work: we put our money in front of yours, and you pay for appointments that actually land. If you run more than one territory, this is the department you didn't have to hire.
Month-to-month. No long-term contract. Cancel any time. If we don't put five qualified, in-service-area, ready-to-book homeowners on your calendar in the first 30 days, the month's on us.