Client
Multi-State Coating Franchise
The founder of a 20-location concrete-coating franchise handed us half the map. We run the ads, work every lead within minutes, and book qualified homeowners straight onto each location's own calendar. He pays per booked appointment. Nothing else.
From the day the ads went live to day 18, 71 qualified homeowner appointments landed across his ten territories — real bookings on each location's own calendar, chased and confirmed by a human, not a form-fill dump in his inbox. We fund the ad spend. We do the follow-up. He pays for exactly one thing: a booked appointment.
A single shop can hustle its own leads. A franchise can't. Every territory needs its own ads, its own budget, its own follow-up — and every hour a lead sits untouched, it goes cold. He didn't need another dashboard. He needed the whole department, without hiring one.
What fills the calendar in one state dies in another. Each market needs its own creative, budget, and kill-switch.
A homeowner who asks for a quote expects a call in minutes. Nobody's franchisees are sitting by the phone refreshing a lead feed.
His owners are great on the driveway. Cold follow-up, double-dials, and confirmation texts were nobody's job.
Spend over here, bookings over there. Without one system per territory, the losing markets hide inside the winning ones.
No retainer. No setup fee. No ad budget on his card. We put our own money into every territory's ads, work every lead, and only get paid when a qualified homeowner is actually on a location's calendar. If the calendar doesn't fill, we don't eat.
71 booked appointments in 18 days, across ten territories — with no retainer, no setup fee, and not a dollar of ad spend on his card. He is invoiced for one thing: appointments that actually land on a calendar.
At his audited 50% close rate, those 71 appointments turn into about 35 signed jobs.
At his $4,279 average ticket, ~35 jobs is roughly $150,000 in booked revenue — about a 14× return on what he paid, an acquisition cost near 7% of job value.
Appointment count is from our booking system — first 18 days live, across all ten territories. Close rate and average ticket come from the client's own closed-won audit, not ours.
This deal isn't a special. It's how we work: we put our money in front of yours, and you pay for appointments that actually land. If you run more than one territory, this is the department you didn't have to hire.
Month-to-month. No long-term contract. Cancel any time. If we don't put five qualified, in-service-area, ready-to-book homeowners on your calendar in the first 30 days, the month's on us.