Case Study · Multi-State Coating Franchise

Historical campaign · Results through September 27, 2026

465 appointments in 6 weeks.
$492K pipeline — sold and quoted.
No retainer.

The founder of a multi-state concrete-coating franchise handed us his territories one market at a time. LMC funded and ran the ads, followed up with homeowners and booked estimates onto each location's calendar. These are the campaign's reported results through September 27, 2026.

Client
Multi-State Coating Franchise
Footprint
Multi-State
Campaign footprint
16 Territories
Reported campaign model
Pay-Per-Appointment
465
Booked Appointments · First 6 Weeks
$492K
Pipeline · Sold + Quoted
33
Jobs Sold · First 134 Reported Visits
$132K
Sold Work · Client-Reported

How to read these results

Period and sources: Bookings cover mid-August through September 27, 2026 and come from LMC's booking system. Sold jobs and open estimates come from the client's outcome reporting for the first 134 in-home visits reported.

Bookings are not attended visits. The 465 figure counts booked appointments; the report does not establish that all 465 took place. The $492,668 pipeline combines $132,861 in sold work and $359,807 in open quotes. Open quotes are not signed jobs, and sold revenue is not profit.

This is one campaign's historical result, not an average or forecast. See today's appointment offer and credit terms →

465 booked appointments in six weeks. Attendance and sales are separate measures.

From mid-August through September 27, 2026, 465 qualified homeowner appointments were booked across sixteen territories — about a hundred a week once every market was live. LMC funded the advertising and human follow-up. Each booking was an opportunity for a location to attend, quote and win the work; the sales results below cover only the visits with client-reported outcomes.

Booked appointments · 6 weeks
465
Open estimates
$359,807
Jobs sold (reported)
33
Sold revenue
$132,861

Lead gen for one location is a job. For sixteen, it's a department.

A single shop can hustle its own leads. A franchise can't. Every territory needs its own ads, its own budget, its own follow-up — and every hour a lead sits untouched, it goes cold. He didn't need another dashboard. He needed the whole department, without hiring one.

An appointment campaign. LMC funded the advertising.

The campaign was reported on a pay-per-booked-appointment basis, with no retainer, setup fee or client-funded ad budget. LMC ran the advertising and homeowner follow-up. This describes the campaign during the reporting period; today's appointment offer is based on appointments that show up, with fee credits for cancellations and no-shows.

Average sold job
$4,026
The average sold job across the 33 jobs his locations had reported by the campaign cutoff. Every one of them started as a homeowner we found, called and booked.
  • ✓
    LMC funded and ran the adsThe client did not fund the campaign ad spend. His locations still handled estimates, sales follow-up and installation.
  • ✓
    Human setters handled follow-upThe reported process used calls and texts to follow up homeowner enquiries and arrange estimates.
  • ✓
    Booked onto each location's calendarThe campaign delivered estimate bookings on the relevant territory's schedule.
  • ✓
    Reported model: pay per booked appointmentThis is the historical campaign description. Current attendance and credit terms are set out below.

Run it the way he runs it — on the back of an envelope.

465 booked appointments in six weeks, across sixteen territories. That is the booking total for this campaign, not a count of attended estimates or won jobs.

Of the first 134 in-home visits the locations reported on, 33 turned into signed jobs — $132,861 in sold work. These are reported outcomes for that subset; the remaining 300-plus bookings are not counted here as attended visits, sales or losses.

At the reporting cutoff, those same locations also had 68 open estimates worth $359,807. Sold work plus open quotes made a $492,668 pipeline from the reported visits. The open estimates had not been reported as signed jobs.

Upfront fees & client ad budget
$0
No retainer, no setup fee, no client-funded ad budget. Appointment fees and the client's operating costs are separate.
Bookings in the report
465 appts
Six weeks, sixteen territories; ~100 a week once every market was live.
Pipeline at the reporting cutoff
$492K
$132,861 sold (33 jobs) + $359,807 in open estimates (68 quotes).

Sources: LMC booking system, mid-August through September 27, 2026; client-reported outcomes for the first 134 in-home visits reported. Sold jobs, sale prices and open estimates were reported by the client. Open estimates are quotes given, not signed jobs. The report does not provide a final attendance total for all 465 bookings.

We cover the ads.
You pay for appointments that show up.

We fund the campaigns, qualify homeowners by phone and book estimates onto your calendar. Your team handles the quote, the sale and the work.

100%
FEE
CREDIT

Cancellations and no-shows are credited back.

Receive a 100% appointment-fee credit when a homeowner cancels or doesn't show up.

No
Retainers
No
Upfront costs
No
Lock-in contracts

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