27 jobs.
$81,000 reported revenue.
APX Epoxy’s Minneapolis North Metro campaign delivered 90 leads over roughly ten weeks. The campaign summary records 27 closed jobs and $81,000 in reported revenue.
- Leads delivered
- 90
- Jobs closed
- 27
- Reported revenue
- $81,000
A lead campaign that turned into 27 jobs.
This was a pay-per-lead campaign. APX received homeowner leads; the 90 leads shown here are not 90 booked appointments.
The campaign summary records 27 closed jobs at a $3,000 average job value, producing $81,000 in reported revenue over roughly ten weeks.
Total client spend was $7,100. The revenue figure does not deduct labor, materials or other business costs, so it should not be read as profit.
- Leads delivered
- 90
- Jobs closed
- 27
- Average job value
- $3,000
- Reported revenue
- $81,000
- Client spend · campaign total
- $7,100
The original results summary.
Keep the lead count separate from the estimate count.
APX's record connects 90 delivered leads with 27 closed jobs over roughly ten weeks. It does not report how many of those leads answered, booked an estimate or attended one. Those missing stages matter when you compare this campaign with an appointment service.
For your own campaign, keep each enquiry in the same results log through contact, booking, attendance and the final sale. Record the date and outcome at each step. That lets you see whether the next improvement belongs in first contact, scheduling or quote follow-up.
A lead-to-job result is not an attended-estimate close rate. This case demonstrates one pay-per-lead campaign; it does not establish a typical result for other coating businesses, painting companies or lighting installers.
Use our suggested follow-up plan, then compare the cost and workload of leads and appointments.
Case prepared by LandMoreCalls from the saved campaign summary shown above. Meet the LMC team.
Want help with the follow-up, too?
LMC offers pay per lead if your team handles calling and booking, or pay per attended appointment with our human setters handling that work. Both include ad spend, with no upfront cost, retainer or lock-in contract. Explore the options for coating businesses.