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Case study · Black Ops Coatings

6 appointments.
6 closed jobs.

In its first two weeks, Black Ops Coatings reported closing all six appointments booked for its Pensacola campaign. The result: six jobs and $18,000 in estimated revenue.

Market: Pensacola, FLPeriod: First two weeksCampaign: Appointment setting
Appointments booked
6
Jobs closed · client reported
6
Estimated revenue
$18,000
The results

From homeowner leads to closed jobs.

The campaign generated 36 leads. Six became booked appointments, and Black Ops reported closing all six.

That is a 100% reported close rate across six appointments in the first two weeks. It describes this small campaign sample; it is not a promise of the same close rate for every client.

The campaign summary lists $18,000 in estimated revenue and $882 in client cost. Revenue is not profit.

Leads generated
36
Appointments booked
6
Jobs closed
6
Estimated revenue
$18,000
Client cost · campaign total
$882
Campaign record

The original results summary.

Black Ops Coatings campaign summary: 36 leads, six appointments, six closed jobs, $18,000 estimated revenue and $882 client cost.
Source: the saved Black Ops Coatings campaign summary. The close rate is client reported and revenue is estimated. The summary describes the first two weeks but does not give calendar dates. Its 20.4× figure is estimated revenue divided by client cost, not net profit.
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