Marketing partnerships / Coatings · Painting · Permanent lighting
Performance-based marketing.
Define the result first.
A performance-based marketing agreement ties payment to a defined result. That result might be a delivered lead, an attended appointment or a sale, depending on the provider. At LandMoreCalls, we fund and manage the advertising. You choose exclusive leads or attended appointments, and your team sells and delivers the work.
Key takeaways
- Ask which result triggers payment. A lead, a booking, an attended estimate and a sold job are different outcomes.
- LMC pays for and manages its advertising under both service options, with no upfront cost, retainer or lock-in contract.
- Covered ad spend shifts the advertising expense to LMC; it does not remove the contractor’s estimating, sales or delivery responsibilities.
- A useful marketing partnership has agreed criteria, clear handovers and an honest view of results.
01 / Performance-based marketing
What does performance-based marketing actually pay for?
Start with the payment trigger, not the label. Two companies can both call their service performance-based while charging for different things. A provider paid for enquiries has delivered its billable result before the contractor has necessarily spoken to a homeowner. A provider paid for attended appointments takes responsibility for more of the journey.
LMC offers both models. With pay per lead, we deliver exclusive homeowner enquiries and your team calls, qualifies and books. With the appointment service, our human setters make those calls, check fit and book estimates; you pay for appointments that show up. Neither option is a pay-only-when-you-win-a-job offer.
When comparing companies, ask them to finish this sentence in plain English: “You owe the fee when…” Then ask what happens when that event does not occur. Our lead-versus-appointment comparison explains the two LMC options side by side.
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Looking for a marketing company that pays for the ads?
LMC funds and manages the advertising for both pay per lead and pay per attended appointment. You do not need to run our campaigns or pay a separate LMC ad-spend bill. You pay for the agreed delivered result under the service you choose.
That is different from hiring someone to manage a campaign you fund. When speaking with any provider, separate the advertising budget from setup, management and delivery charges. Ask whether “no retainer” still leaves you paying the advertising platform, and what you owe before the first lead or appointment arrives.
Our current offer has no upfront cost, retainer or lock-in contract. The price, service area and delivery criteria are agreed before launch. Covered advertising does not mean free leads or free appointments.
LMC keeps its ad accounts, campaign creatives and lead/contact records when a client pauses or leaves. We still deliver enquiries to PPL clients so their teams can work them. If owning the ad operation is important to you, discuss that before starting; compare purchasing leads with running your own campaign.
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Which marketing risks does LMC take on?
We put our money into the advertising and do the campaign work. Our payment depends on delivering the agreed lead or attended appointment, rather than charging a monthly retainer for campaign management. On the appointment service, cancellations and no-shows receive a 100% appointment-fee credit.
Your team still commits time and resources to estimates, quote follow-up, sales and fulfillment. An attended estimate can end without a sale. A valid delivered lead can remain payable even if your team has not reached the homeowner. Lead replacements and appointment credits therefore answer different questions.
Before choosing a provider, separate three questions.
- Who funds the campaign? Identify who pays for advertising before results are known.
- What earns the fee? Define a valid lead, booking, attended visit or sale.
- Who turns the opportunity into work? Assign calling, estimating and quote follow-up.
This is why we describe the responsibilities instead of promising that marketing has no risk. LMC’s lead replacement guide and appointment service guide explain the applicable rules.
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A marketing partnership needs a practical working plan.
“Partner” should mean something you can see in the way the work is handled. Before launch, agree which jobs fit, where you will travel and how much work your team can take. During delivery, keep capacity and outcome information current so the campaign and the sales operation stay coordinated.
- Set the brief together. Define the trade, project types, service area and exclusions.
- Assign each handover. LMC supplies enquiries on PPL or handles homeowner calling and booking on PPA. Your team owns estimates, sales and delivery.
- Keep capacity current. Discuss weekly volume changes or a requested pause before an overloaded calendar becomes a problem.
- Review the same outcomes. Keep leads, bookings, attendance, open quotes and won jobs separate.
For a coating company, the brief might include suitable residential projects beyond garages. For a painter, it might include interior work, exterior work or both. For a permanent outdoor lighting installer, it needs to distinguish the installations offered from temporary holiday-light work. These are planning examples, not campaign results.
LMC’s partnership approach describes how we work together. Our fees are based on leads or attended appointments; the offer does not promise that we are paid only from your sales or that every appointment will close.
05 / Performance-based marketing
Questions to ask a performance-based marketing company.
- What exactly triggers the fee, and how is that event recorded?
- Who pays advertising, setup and management costs?
- Is each lead exclusive, and how is the service territory agreed?
- Who calls the homeowner, qualifies the project and books the estimate?
- What is replaced or credited, and what remains payable?
- Who keeps the ad account, creatives and records when the service ends?
- Can the team handling estimates support the proposed volume?
LMC serves epoxy and concrete coating businesses, interior and exterior painters, and permanent outdoor lighting installers. The USA is our primary market. Every homeowner lead goes to one LMC client only; we never share or resell it to another contractor. Territory exclusivity is also included, with the territory agreed before launch.
Use the published campaign records to understand past work, preserving each case’s delivery model and reporting period. Coating results do not establish painting or lighting results, and a past campaign is not a forecast for your business.
Common questions.
Does performance-based mean I pay only after a sale?
Not necessarily. The payment trigger depends on the agreement. LMC charges for valid delivered leads or appointments that show up, depending on your chosen service. Your team remains responsible for winning the job.
Does LMC cover ad spend on both service options?
Yes. We fund and manage the ads for pay per lead and pay per attended appointment. There is no separate LMC ad-spend bill, upfront cost, retainer or lock-in contract.
Is this risk-free marketing?
No marketing arrangement removes every business risk. LMC funds the advertising, while your team still invests time in estimating, selling and doing the work. Appointment cancellations and no-shows receive a 100% appointment-fee credit.
Can I choose appointments instead of handling the leads?
Yes. Our appointment service includes human homeowner calling, qualification and booking. Your team attends the estimate, quotes and follows up on the sale.
Let’s define the result.
Tell us your trade, service area and who handles your homeowner calls. We’ll discuss the right service arrangement.