Pay per lead / Coatings · Painting · Permanent lighting
Invalid lead?
Know the difference.
For LMC pay per lead, wrong numbers, duplicates and enquiries outside the agreed service area can be replaced. A valid lead remains payable if the homeowner does not answer. Separating an invalid enquiry from an unsuccessful sales outcome helps both teams deal with the right problem.
Key takeaways
- Wrong numbers, duplicates and out-of-area leads can be replaced under LMC PPL.
- No answer alone does not qualify a valid lead for replacement.
- A lead replacement is different from an appointment cancellation or no-show fee credit.
- Keep factual records and agree the reporting process before starting.
01 / Lead validity and replacements
A validity issue is not the same as a lost sale.
A wrong number prevents you from reaching the intended homeowner. A duplicate repeats an enquiry. An out-of-area lead falls outside the service area agreed for the campaign. These are the confirmed replacement categories for LMC PPL.
A homeowner who does not answer, delays a project or chooses a different quote presents a different issue. The sales outcome does not by itself establish that the enquiry was invalid when delivered.
If something else looks wrong, describe it and discuss it with LMC. Do not assume an unlisted category is automatically covered or excluded. Specific reporting procedures and timing should be agreed before launch; this guide does not invent a deadline or an automatic approval process.
02 / Lead validity and replacements
Classify the facts before choosing the remedy.
These are illustrative examples, not client records or new policy terms.
- Wrong number: the person reached says the number does not belong to the enquiring homeowner. Record the factual mismatch for review.
- Duplicate: the same enquiry appears again. Identify both records so the team can review the duplication.
- Outside the agreed area: the project location is beyond the area established before launch. Compare it with that agreement.
- No answer: the enquiry is otherwise valid but the homeowner has not responded. It remains payable; your team handles follow-up.
- Quote declined: you contacted the homeowner and quoted the project, but they chose not to proceed. A lost sale alone does not establish invalidity.
A new project from a previous customer and an accidental repeat of the same enquiry are not automatically the same thing. Keep enough context for a sensible review rather than making the decision from a matching name alone.
03 / Lead validity and replacements
Make the issue easy to review.
Keep the lead identifier, received date, the issue and a concise factual note. For a suspected duplicate, reference the related record. For an area mismatch, identify the project location and the agreed boundary. Share only the information needed through the agreed client channel.
Ask LMC which reporting route to use and how confirmed replacements will be recorded. Preserve the original entry and connect it to the resolution so the team can reconcile delivery and billing later.
This is a recommended recordkeeping approach, not an additional eligibility rule. Do not assume that a replacement is a cash refund or an appointment-fee credit. The remedy described here is a replacement lead.
04 / Lead validity and replacements
Treat valid unanswered leads as open follow-up work.
Assign the lead to someone who can contact the homeowner and keep a record of attempts and any response. Check that your own team is using the details provided and that responsibility has not fallen between two people.
Adapt the conversation to the actual project. A painting enquiry needs a different discussion from a permanent-lighting installation or a concrete coating inspection. When you reach the homeowner, confirm the scope and next step rather than assuming the initial form answered everything.
Avoid marking a lead invalid simply to remove it from the denominator in your results. The PPL measurement guide explains how to keep unanswered, open, won and lost opportunities visible.
05 / Lead validity and replacements
Keep appointment credits separate.
LMC’s appointment service uses human setters to call, qualify and book. Payment is for appointments that show up. Cancellations and no-shows receive a 100% appointment-fee credit under that service.
LMC PPL hands the enquiry to your team, which handles calling, qualification and booking. Its confirmed invalid-lead categories and replacement remedy are separate. The fact that a PPL homeowner later misses an estimate booked by your team does not turn that lead into an LMC appointment-service purchase.
For the full explanation of your team’s responsibilities, read how LMC pay per lead works. If you need help with the first conversations, compare the two service options.
Common questions.
Does no answer mean a free replacement?
No. A valid LMC pay-per-lead enquiry remains payable when the homeowner does not answer. No response alone does not qualify it for replacement.
Does exclusive mean every lead is guaranteed to buy?
No. Exclusive means LMC supplies the enquiry to one LMC client and never shares or resells it. It does not guarantee a response, an estimate or a sale.
What is the replacement reporting deadline?
This public guide does not specify one. Confirm the reporting route, timing and resolution process with LMC before starting; do not assume a deadline from another provider applies.
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