Lead buying / US residential contractors
Compare contractor
lead providers.
Angi, Google Local Services Ads, Land More Calls and Thumbtack give contractors different ways to find homeowner enquiries. Compare what triggers a charge, how enquiries reach you and what your team still has to do.
Published by Land More Calls. Provider details are based on the official sources linked below.
Which lead generation company fits your business?
Start with the jobs and area you serve, then compare the payment trigger, lead distribution and follow-up workload. A lower lead price alone cannot tell you which source produces affordable, profitable jobs for your company.
- Compare the lead details you receive and who handles contact, estimates and sales.
- Keep automatic lead charges separate from optional opportunities you choose to pursue.
- Check the exact service category before paying, especially for coatings and permanent lighting.
01 / What you are buying
Four lead sources, different buying terms.
Google Local Services Ads is an advertising platform; the other options below sell or match enquiries through their own services. These are useful alternatives to compare, but their products are not identical.
On small screens, scroll the table sideways to see every column.
| Provider or platform | What triggers payment? | Distribution or competition | Before you start |
|---|---|---|---|
| Angi | A lead is billable when both the homeowner and contractor show interest in connecting. Matching leads can arrive automatically under a subscription; optional Opportunities work separately. Fees vary. | Project requests can be matched with up to five pros; the number depends on lead type and location. | Check your subscription and how optional Opportunities affect total spending. |
| Google Local Services Ads | Valid leads from your ads. Pricing varies with location, job and lead type, and bidding mode. | Customers select an advertiser and can contact other businesses too. | Check service-category and area eligibility, onboarding requirements and budget. |
| Land More Calls | Exclusive, form-qualified homeowner leads, paid upfront. LMC funds and manages the ads. | Each lead goes to one LMC client only and is never shared or resold. Homeowners can still seek other quotes independently. | Agree the project criteria and territory; have someone ready to contact the homeowner. |
| Thumbtack | Matching direct leads are paid automatically. For optional Opportunities, you pay if the customer responds to your message. | Thumbtack describes limited competition per lead. That does not mean the lead is exclusive. | Review job preferences, lead-pricing controls and budget before receiving matches. |
Provider details and official sources follow below. Lead distribution is only one part of the decision: your team still needs to contact the customer, assess the project and win the work.
02 / Read the terms behind the label
What to check with each provider.
Angi
Angi’s published lead FAQ distinguishes automatically delivered subscription leads from optional Opportunities. Manually accepted Opportunities sit outside the monthly lead budget, so check both routes when setting a spending limit. Charges can apply even if you do not open or answer a billable lead.
Ask: Which route will my account use, and what spending can occur outside the automatic lead budget?
Source: Angi’s Opportunities and Leads FAQ.
Google Local Services Ads
Local Services Ads can bring calls and messages through your business profile. Availability depends on category and location, with screening and onboarding requirements. Your business manages the profile, budget and customer response, or arranges help with those tasks.
Ask: Is my exact service eligible in my area, and who will manage the account and answer enquiries?
Sources: Google’s Local Services Ads overview and lead-purchase guide.
Land More Calls
LMC delivers form-qualified homeowner enquiries with a name, phone number, email and project request. Your team contacts the homeowner, arranges the estimate and handles the sale.
Territory is agreed before launch. Eligible invalid leads receive lead credits under the current policy. A homeowner not responding or your business not winning the job does not, by itself, qualify for a credit. LMC retains its ad accounts and creatives.
Ask: Do our coating projects and service area fit, and can we follow up consistently?
Sources: LMC’s current PPL offer and lead-credit terms.
Thumbtack
Thumbtack uses your profile and job preferences to match customer requests. Its direct-lead flow and optional Opportunities have different payment triggers. The pro page describes pricing and budget controls; use them with the job types and travel area you actually want.
Ask: Which requests will trigger an automatic charge, and how do I change my preferences when capacity changes?
Sources: How Thumbtack works and Thumbtack for pros.
03 / Lead credits and refunds
What happens if a lead is invalid or goes unanswered?
Check which problems qualify for a credit or refund, how to report them and whether you receive money back or credit toward future leads.
Angi: eligibility depends on your plan.
Eligible pros without an annual subscription can request credits for invalid contact details, location or service mismatches, qualifying duplicate leads and leads charged while delivery was paused. The lead must be less than 45 days old. Angi also requires an attempted call within 24 hours of the lead being sent and an account without overdue balances. Open the lead in your Angi account to request a credit.
Approved credits cover future lead charges and expire after six months. Annual-subscription leads do not receive these credits. You do not qualify just because the homeowner does not respond or you do not win the job.
Source: Angi’s lead-credit policy.
Google Local Services Ads: automated review.
Google reassesses charged leads and may credit those it determines are low quality. Most credits reach the account balance within 30 days. Its current policy excludes credits for job-type and service-area mismatches, so check your targeting settings before starting.
Use the lead-feedback survey to report problems; submitting feedback does not guarantee a credit.
Source: Google’s automated lead-credit rules.
Land More Calls: credits for replacement leads.
Wrong numbers, duplicates and enquiries outside your agreed service area are eligible for LMC lead credits. These provide replacement leads, not cash refunds. An unanswered lead or a lost sale does not qualify if the enquiry otherwise meets the agreed criteria.
Before starting, confirm how and when to report a lead problem. Keep the lead ID, the issue you reported and the decision on your credit request together.
Source: LMC’s lead-credit guide.
Thumbtack: refund requests and Fair Shot Refunds.
Invalid phone numbers, qualifying duplicate leads and significant project changes may qualify for a refund. Submit a request within 45 days of the charge. Approved refunds normally go to your Thumbtack balance.
Eligible refunds to your original payment method require a separate request within 10 business days of the lead refund being approved. Prepaid packages, courtesy credits and promotional balances cannot be refunded to your payment method.
Fair Shot Refunds apply automatically when a customer does not reply to any contacted pro within 72 hours of the request. To qualify, accept and respond within four business hours of that request (8 a.m.–8 p.m. local). Use Thumbtack messaging or a Thumbtack phone number for first contact. Do not share your personal phone number or email before the customer’s first reply.
Sources: Thumbtack’s refund policy and Fair Shot Refund criteria.
04 / Match the enquiry to your crew
For coatings, the project definition comes first.
A concrete-coating installer should not treat every “concrete” or “flooring” enquiry as suitable work. Before comparing lead prices, write down the jobs you want and the work you do not take.
- Coatings: Confirm garage floors, patios or other surfaces you actually coat. Separate coating enquiries from new slabs, structural repairs and unrelated flooring work. Agree how existing coatings or surface problems are handled during qualification.
- Painting: Set residential interior and exterior scope, repair limits and any work your team excludes.
- Permanent lighting: Distinguish permanent installations from temporary holiday decorating, product-only requests and repair work.
- Service area: Use a defined area your crew can cover. A broad city or trade label is not enough to establish fit.
Ask each provider how these preferences affect matching and what happens when an enquiry falls outside them. A category name alone does not confirm availability or whether you qualify for a credit.
For LMC, review the project criteria for concrete-coating leads, painting leads or permanent-lighting leads, then discuss your trade and area before launch.
Coating-focused services to compare.
These providers also work with coating contractors. Compare what you pay for, who funds advertising and who contacts the homeowner.
Minyona
Minyona describes pay-per-lead campaigns in the contractor's ad account and an appointment-booking option. Confirm who pays for ads and which follow-up services are included.
Source: Minyona's coating lead service.
SSP Marketing
SSP describes a combined service covering websites, reputation, paid ads, SEO and live, AI-assisted follow-up. Ask how the service is billed, who pays for advertising and who books estimates.
Source: SSP's service FAQ.
Epoxy Resin Growth
Epoxy Resin Growth describes a commission-based service. The client funds the ads, and commission is due after an enquiry becomes a confirmed project. Confirm what counts as a confirmed project and who handles follow-up.
Source: Epoxy Resin Growth's service FAQ.
How LMC works
With LMC, you purchase exclusive homeowner leads upfront. We fund and manage the ads and qualify enquiries through our homeowner form. Your team contacts the homeowner, arranges the estimate and handles the sale.
05 / Judge the work you win
Compare what you spend to win a job.
Track each source separately: spending after credits, leads received, people reached, estimates held and jobs won. Include relevant platform or management fees when comparing total acquisition cost. Record the dates so newer leads have time to complete your sales process.
For each source, divide total acquisition spending by the number of jobs won from that source. Compare the result with the margin on those jobs. If you have not won a job yet, record your spending and the leads still being followed up; you cannot calculate a cost per won job yet.
Record your enquiries in the free lead-to-job tracker (Excel), use the PPL results calculator and apply the same follow-up workflow across sources where practical. Differences in response effort can change your results as much as differences in lead supply.
Contractor lead providers: common questions.
Which is the best lead generation company for contractors?
Choose a provider that serves your trade and area, explains when charges apply and how leads are distributed, and produces a cost per won job that fits your margins. Check exclusivity terms and the follow-up your team will handle before buying.
Does an exclusive lead remove all competition?
No. Provider exclusivity describes how the provider distributes the enquiry. Homeowners can still contact other contractors independently. See exclusive vs. shared contractor leads.
Should I buy leads or manage my own advertising?
Compare the workload, account ownership and spending responsibility as well as the lead price. Our buying leads vs. running ads guide walks through that separate decision.
Get exclusive coating leads.
LMC funds the advertising. Discuss your service area and coating projects in a free 30-minute call.
Review the total and save your card. After Jason approves, you pay once before delivery. No automatic repeat charges.